1. Where do you currently work and what’s your role there?
I work for KSNV News 3 in Las Vegas. I am a New Media Producer managing the station’s website and social media pages.
2. When did you come to Las Vegas? Where were you before? Where did you go to school?
I am originally from Los Angeles, Calif. I have lived in Las Vegas for 13 years. I am a graduate of Humboldt State University in Arcata, Calif., and I also have an Associate’s degree from the Art Institute of Pittsburgh’s online division.
3. What’s your dream job or big career goal?
This is my dream job. I enjoy being a Webmaster for a news television station. I hope to continue this job for a few more years. I know what it is like to be unemployed and I don’t want to go through such a dark period ever again. I do have personal goals of spending time writing fiction and screenplays.
4. Tell us a little about your ethnic background.
I am Hispanic and born a Mexican American citizen. My dad was born in Mexico and my mom is from El Paso, Texas. I was born in Los Angeles.
5. What inspired you to become a journalist or public relations professional?
Growing up in Los Angeles I was a big sports fan and a loyal to the Dodgers, Lakers and the NHL Kings. I grew up with a sports page in my backpack and I was an avid reader of the Los Angeles Herald Examiner. I enjoyed reading sports and I was inspired by many of the writers of the paper. I wanted to know what it was like to cover sports and have a byline in a newspaper. I was a fan of Melvin Durslag, Allan Malamud, Doug Krikorian and Bud Furillo and inspired by their prose.
6. What is the most difficult story you’ve had to cover (or for PR, the most challenging situation you’ve dealt with)? What did you learn from the experience?
I have been lucky in that I have never had to cover a controversial subject. In sports I covered the wins and losses and the people who played the game. Perhaps the hardest story I have covered was not because of the story or subject but because of the conditions of the day. I was covering a semi-final high school football playoff game in South Lake Tahoe in the early 1990s. I was following the Whittell High Warriors who play Tahoe-Truckee High School. It was snowing that day. It was cold and hard to see the action on the field. I normally covered games from the sidelines but for this game I was in the press box above the field. The snow made it very difficult to see the plays and keep track of statistics. The cold made it difficult for me to write. The game came down to one play late in the game when Whittell scored on a short pass to score the winning touchdown. It was the first and only game I have covered under such difficult weather conditions.
7. Of all the stories you’ve covered, which is your favorite and why?
My favorite story was as a sports writer I was given the assignment of writing a feature story on the boxer Hector “Macho” Camacho who was in South Lake Tahoe in the early 1990s for a fight. I met him at a hotel lobby and I we seemed to hit it off right away. He wanted to play a video game so he took out a roll of quarters and starting feeding the machine. I forget what game it was but we played until the entire roll of quarters was gone. We went to his room for the entire view and he ordered room service for the two of us. We ate and talked for a while. I was able to write a nice feature about him. He was quite a character and a person I thoroughly enjoyed meeting.
8. If you could interview any person, dead or alive, who would it be and why?
Jackie Robinson, the first African American to break the color barrier in Major League Baseball. I would like to know how he managed to keep his composure under such extraordinary circumstances. He is someone who transcends the game of baseball and a true American role model. I admire him as a fan and as an American.
9. What do you see as the biggest challenge facing journalism or PR today?
One challenge I see is avoiding plagiarism and being original in news coverage. It is too easy today to copy and paste information with today’s technology. The Internet has changed the way society communicates and it seems that young journalists do not have to leave the office to get the scoop on an event or person. The challenge is finding a new twist on a story and avoiding repeating the information that is posted to quickly and easily on web sites and blogs.
10. Why did you join NAHJ Nevada and what do you hope to get out of it?
I joined to network and to meet other journalist in my area. I hope to become more involved with the association and help young journalist in their careers.
11. If you were going to introduce us to the most important people in your life, who would they be?
My parents. My mom is just now learning how to use the Internet and I try to help her understand the basics of web browsing and email services.
12. Tell us a fun fact we probably don’t know about you.
I once participated in the Polar Bear swim in Lake Tahoe. I was a cold 38 degrees and when I jumped in the water it felt like being stung by thousands of cold needles.